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Advanced Facebook for Hotels: How to Turn Fans into Influencers
This is THE big fish that should be on every hotelier’s mind. We all know that Facebook is important and that your status is first and foremost measured by your numbers of fans, but what does this...
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How Hotels Can Appeal to Travel Bloggers
If you haven’t already realized, there’s a very eager and knowledgeable community of writers ready to spread the good word about your hotel. The concept of the travel blogger is yet another to...
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Hotel Reviews Aren’t About Numbers
Analyzing What’s Really Important In Online Reviews Do you remember in school how jealous you felt when you got a ‘B+’ on your English test, while your friend got an ‘A-’? Now that we are all grown...
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Leveraging the Communications Hierarchy
Have you ever thought of your communications in terms of a hierarchial order based upon its ability to effectively reach the recipient? With so many options available for you, your sales team and your...
View ArticleThe Future of Social Media is Advertising!
Whoever said that advertising is dead is either horribly misinformed or merely drumming up controversy as part of a self-promotions agenda. This article is a rebuttal for all those naysayers and...
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